Sun Bum Campaign

Summer is when people spend the most time in the sun, making it one of the highest-risk seasons for skin damage and melanoma. This campaign uses a series of striking, close-up skin visuals paired with playful, hand-drawn characters to turn a serious message into something memorable and shareable. By combining real imagery of moles with lighthearted, “sun-loving” personalities, the work highlights the danger of UV exposure while reinforcing Sun Bum’s laid-back, beach-first attitude.